Google Adwords, advertising networks & format 廣告網絡和格式

關於Google的廣告聯盟

使用AdWords,您的廣告可以在Google的廣告聯盟(Google搜索網絡和Google展示廣告網絡)中的一個或兩個上展示。您選擇的廣告系列類型決定您的廣告會在哪些聯播網上顯示。

搜索網絡

搜索網絡包括Google搜索,Google地圖和Google購物等其他Google網站,以及數百個非Google搜索網絡合作夥伴網站(如AOL),其中顯示與搜索結果匹配的AdWords廣告。

搜索網絡可以幫助廣告客戶執行以下操作:

  • 在Google搜索結果旁邊,展示他們的文字廣告。

  • 吸引客戶積極搜索其特定產品或服務。

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About Google's advertising networks

With AdWords, your ads can show on one or both of Google's advertising networks: the Google Search Network and the Google Display Network. The campaign type you choose determines which of these networks your ads will appear on.

Search Network

The Search Network includes Google Search, other Google sites such as Maps and Shopping and hundreds of non-Google search partner websites (like AOL) that show AdWords ads matched to search results.

The Search Network can help advertisers to do the following:

  • Show their text ads next to Google search results

  • Reach customers actively searching for their specific product or service

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