Engagement rate =
People who Liked, Commented, Shared, or Clicked on Your Post /
People who saw your post (Post Reach)
Average engagement rates on Facebook pages have usually been the following:
Above 1% engagement rate is good,
0,5%-0,99% is average and
below 0,5% engagement likely means that you need to realign your messages to that of your audience’s expectations – and in the process attract more compelling and engaging contributions from your community members.
Number of Fans/ Likes vs. Average Engagement rate
0 -10k 0,96 %
10k – 20k 0,29 %
20k – 50k 0,21 %
50k – 100k 0,19 %
100k – 200k 0,16 %
200k – 500k 0,13 %
500k – 1 000k 0,11 %
1 000k – ~ 0,09 %