目標
• 品牌知名度和參與度
• 銷售線索生成或客戶獲取
• 分享相關鏈接，博文和互動內容的組合
• 推廣未來活動
• 與影響者交流
行動項目
√ 設置贊助的帖子和廣告
√ 設置Facebook標籤，同步到您的營銷自動化平台
關鍵指標
• 每天X個帖子
• 訂閱頁面數量
• 喜歡次數
• 參與和評論
• 引流量
• 分享數量
• 銷售線索/新客戶數目
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Facebook Objectives
• Brand awareness and engagement
• Lead generation or customer acquisition
• Share a mix of relevant links, blog posts, and engaging content
• Promote upcoming events
• Engage with influencers
Action Items
√ Set up sponsored posts and ads
√ Set up Facebook tabs that sync to your marketing automation platform
Key Metrics
• X number of posts per day
• Page follows
• Likes
• Engagement and comments
• Referring traffic
• Shares
• Lead generation/new customers
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