Below are 10 skills you need today to go above and beyond in digital marketing. Take a look, and see what you can improve.
Follow a PM methodology
Understand SEO best practices
Communicate with technical staff and senior management
Be able to create or provide direction on creating a digital marketing strategy
Understand email marketing best practices
Manage your marketing staff and the costs for the best outcomes
Evaluate your social media options
Be able to continually provide business justification of your projects
Understand Google Analytics to interpret and communicate data and metrics
Know and drive the entire team toward your project goals
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