CRM規則引擎及優惠獎賞推廣 CRM Rule & Promotions

CRM規則參考及如何助您獲取更多效益


您只需預先設定優惠的條件和所獲得的獎賞,引擎便會按會員顧客的消費行為,自動運算及確定應否給予優惠。


您可以默認多達過百條優惠規則,並為每條規則訂定優先權,然後放心讓營運通CRM系統適時及準確地自動執行給予優惠。會員顧客可享有的優惠詳情,均會在客人收據上詳細列明。

  • 以消費金額賺取積分

  • 以積分兌換禮品,以積分用作部份付款

  • 以積分續期

  • 消費金額達到要求可獲免費續期

  • 消費金額未達到要求需取消會籍

  • 生日可獲額外積分獎賞

  • 生日月份可享消費折扣

  • 推薦會員可獲積分獎賞

  • 會籍到期日自動重設積分為零

  • 其他設置模式

消費行為分析


市面上有佷多POS系統,結合了CRM,實踐O2O的銷售模式。特色是為您提供簡便易用的工具,方便收集配合行業特性的顧客信息。


透過快速處理及分析過百萬條會員消費數據交易及配合前台POS的營業數據,系統全面分析會員消費信息,由誰買、何時買、何處買、買什麼,到顧客的性別、年齡、年齡組別、居住地點、工作性質、教育程度、個人收入等,都在分析的範圍內。系統以多維度分析顧客的消費模式,幫助你發掘有意義的信息,從中了解顧客的消費習慣及喜好,以便制定營銷策略。


想知更多關於POS及CRM 系統之應用? 請聯絡我們。

CRM Rule for your Reference:


You only need to pre-set the terms of the offer and the reward, the engine will base on the consumption behavior of customers, automatically calculating and determining whether to give discounts or points or not.


You can default up to hundreds of rules and set priorities. Then the operating system through the CRM program will provide you timely, automated and accurate implementation. Below are some of the common rules that you can set:

  • Earn points with specific amount spent

  • Redeem points for partial payment

  • Renewal membership by points

  • The amount of consumption can be used for renewal of the membership

  • Membership to be cancelled if the amount of consumption does not meet the requirements

  • Birthday to gain extra points

  • Enjoy discount in birthday month

  • Recommended members will receive bonus points

  • Points reset to zero on the expiry date automatically

  • Others

Consumer behavior analysis


CRM is a easy-to-use tool to facilitate customer information collection with demographic characteristics.


Through the rapid processing and analysis of more than one million members of the consumer data transactions and POS with the front end, age group, place of residence, nature of work, education level, personal income, etc., are being collected for analysis purposes. You will know who buy, when to buy, where to buy and what to buy. The multi-dimensional analysis of customer consumption patterns helps you find useful information like customer's consumption habits and preferences and this data truly assist your future marketing strategies.


For more information on POS or CRM system, please contact us.

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