Overarching Action Items for Facebook Social Networks 社交網絡的行動項目

目標

• 品牌知名度和參與度

• 銷售線索生成或客戶獲取

• 分享相關鏈接，博文和互動內容的組合

• 推廣未來活動

• 與影響者交流

行動項目

√ 設置贊助的帖子和廣告

√ 設置Facebook標籤，同步到您的營銷自動化平台

關鍵指標

• 每天X個帖子

• 訂閱頁面數量

• 喜歡次數

• 參與和評論

• 引流量

• 分享數量

• 銷售線索/新客戶數目

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Facebook Objectives

• Brand awareness and engagement

• Lead generation or customer acquisition

• Share a mix of relevant links, blog posts, and engaging content

• Promote upcoming events

• Engage with influencers

Action Items

√ Set up sponsored posts and ads

√ Set up Facebook tabs that sync to your marketing automation platform

Key Metrics

• X number of posts per day

• Page follows

• Likes

• Engagement and comments

• Referring traffic

• Shares

• Lead generation/new customers

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