Overarching Action Items for SLIDESHARE 圖片分享社交網絡平台的行動項目

SlideShare 是一個幻燈片和文件分享網站,用戶可以上傳自己的檔案並展示出來。該網站在2006年10月4日推出。2012年5月4日,職業社群網站LinkedIn斥資1.19億美元將其收購。


SlideShare 幻燈片


目標


• 品牌意識

• 對展現內容的參與度

• 銷售線索生成和客戶獲取

• SEO優化

• 生成其他內容視圖


行動項目


√ 確定SlideShare上視覺內容的所有權

√ 定期製作SlideShare演示文稿

√ 選擇設計代理商

√ 打開幻燈片中的表單功能,以便您可以將線索同步到您的營銷自動化平台


關鍵指標


• X個演示文稿

• 追隨者

• 視圖

• 分享

• 銷售線索生成和客戶獲取


LinkedIn SlideShare


It is a Web 2.0–based slide hosting service. Users can upload files privately or publicly in the following file formats: PowerPoint, PDF, Keynote or Open Document presentations. Slide decks can then be viewed on the site itself, on hand held devices or embedded on other sites. Launched on October 4, 2006, the website is considered to be similar to YouTube, but for slideshows. It was acquired by LinkedIn in 2012.


SLIDESHARE


Objectives


• Brand awareness

• Engagement with visual content assets

• Lead generation and customer acquisition

• SEO optimization

• Generate additional content views


Action Items


√ Determine ownership for visual content on SlideShare

√ Work on regular SlideShare presentation creation

√ Choose agency for stellar design

√ Turn on the forms feature in SlideShare so you can sync leads to your marketing automation platform


Key Metrics


• X number of presentations

• Followers

• Views

• Shares

• Lead generation and customer acquisition


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