Marketing automation defined 營銷自動化定義

營銷自動化指的是基於大數據的執行,運用雲端軟件管理和自動化去完成營銷任務和流程,營銷自動化軟件改變了人工操作重複性的市場營銷流程,帶來便利。


營銷自動化功能包括電子郵件營銷、登陸頁面和表單、活動管理、主導培訓、評分、銷售線索生命週期管理、CRM集成、社交營銷功能和營銷分析。


對於B2B公司,這包括銷售索引的培訓利、銷售線索評分和銷售線索生命週期管理。


對於B2C公司,它包括交叉銷售、追加銷售和保留銷售。對於其他所有公司,它包括營銷ROI分析。


網絡商店的營銷自動化實際例子

  • 歡迎信息自動化

  • 週期性自動化: 例如客人早前購買了東西,您可自動發出提醒。對於季節性產品如珠寶首飾、玩具精品、聖誕節禮物均適用

  • 購物車提醒: 遺棄的購物車也可運用作促銷提醒

  • 基於內容的自動化

  • 產品提醒: 推送相似產品

  • 基於內容的自動化,追加銷售和交叉銷售

  • 感謝信息自動化

  • 聯繫客戶服務,調查問卷自動化

  • 基於忠誠度的自動化,例如提醒會籍有效期和積分到期日

  • 營銷自動化

  • 其他

想了解更多營銷自動軟件及操作手法? 請即聯絡我們。


Marketing automation


Features include email marketing, landing pages and forms, campaign management, lead nurturing, scoring, lead life-cycle management, CRM integration, social marketing capabilities, and marketing analytics.


For B2B companies, this includes lead nurturing, lead scoring, and lead life-cycle management.


For B2C companies, it includes cross-sell, up-sell, and retention. And for all companies, it includes marketing ROI analytics.


Online Business Marketing Automation Example

  • Welcoming message automation

  • Periodically sent out messages: For example, if you have purchased something earlier, you can send a "reminder" to the buyers who have abandoned shopping carts and remind them to browse the page again. Products such as jewelery, boutique toys, Christmas gifts can use this promotional strategy.

  • Shopping Cart Reminder: Abandoned shopping carts can also be used as reminders

  • Content-based automation

  • Product reminder: Send similar products

  • Content-based automation, up-selling and cross-selling

  • Thank you letter automation

  • Contact customer service, survey automation

  • Based on the automation of loyalty, such as membership expiry reminder, points redemption reminder

  • Marketing automation

  • Others

To learn more, please contact us!

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