4 Email Marketing Goals to Set in the New Year
It's a good time to set your new year goals!
Our ultimate goal will be to continue to deliver actionable content that our small business and nonprofit audience can use to do more business and achieve success.
Here are four important goals to consider:
1. Grow your email list
Below are some of the common ways to grow your email lists:
Encourage your current email subscribers
Create good content
Promote an online contest
Run an opt-in campaign
Create signature links
Use social media
Web site links
Partners' links
By traditional marketing and advertising
Webinars
QR code links
2. Improve email open rates
Rate vary from industry to industry. For example, for travel and tourism, the open rate is about 19.48% and the bounce rate is 10.02%; while the marketing, advertising, public relations messages' open rate is 10.35% and 7.7% respectively. You should maintain a good rate with reference to your industry.
3. Increase email engagement
Nowadays, simply "like" and "share" is not enough. You should engage your customers and generate more leads and contacts by all means.
4. Improve business results
We offer you comprehensive and tailored solutions to grow your effective email list and make people to sign up in all the places and measure the effectiveness of your email marketing efforts.
For details, please contact us today!
