How to measure the ROI of Online Press Releases? 衡量在線新聞稿的投資回報率

新聞稿以前是公共關係專業的基本工具之一,被公關人員用來直接向記者傳達新聞。隨著新的在線溝通渠道的出現,新聞稿的目標,目標受眾和整體範圍不斷發展,將新聞稿自身轉變為公共關係和營銷專業人員使用的新的交流工具。


方法及程序:


1. 創建您的新聞


每個組織都有對潛在客戶感興趣的消息。我們會助您快速分享您的消息。我們會給您技巧、提示和工具,以幫助您在幾分鐘內完成發布。


2.分發您的新聞


通過適當的工具,我們將您的新聞發送到Google,Yahoo!和Bing等主要搜索引擎。我們將其發送給30,000多名記者和博主。我們將提供給25萬個選擇加入的新聞訂閱者。並且我們託管您的新聞稿對我們的商業夥伴,每月接受超過300萬的訪客。


3.跟踪您的新聞


詳細的分析讓您看到在線新聞稿的即時影響。您將了解到有有多少人閱讀了您的發布,發布了哪些內容,哪些內容被分享,共計有多少次分享,以及您的潛在客戶了解您的業務。


最重要的是,你可以瞬間看到它。 請致電我們了解詳情。


Press releases used to be one of the basic tools of the public relations profession, used by PR practitioners to communicate news directly to journalists. With the advent of new online communication channels, the goals, target audiences, and overall scope of press releases have evolved, transforming press releases themselves into a new communication tool used by public relations and marketing professionals alike.


Methods & Steps:


1. Create your news


Every organization has news that will interest potential customers. With us, you can quickly and painlessly share your news. Plus, we’re here to help. We’ll give you tons of tricks, tips and tools to help you create the perfect announcement in minutes.


2. Distribute your news


With appropriate tool, we send your news to major search engines like Google, Yahoo! and Bing. We send it to 30,000+ journalists and bloggers. We deliver it to 250,000+ opt-in news subscribers. And we host your news release on our business partners, which receives over 3 million visitors each month.


3. Track your news


Detailed analytics let you see the immediate impact of your online news release. You’ll learn how many people read your release, where it was picked up, how many times it was shared, and where your prospects learned about your business. Best of all, you can see it all in an instant.


Call us for details today.


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