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Customer Relationship Management

Customer Relationship Management (CRM)


CRM is an approach to managing a company's interaction with current and potential future customers. The CRM approach tries to analyse data about customers' history with a company, to improve business relationships with customers, specifically focusing on customer retention, and ultimately to drive sales growth.

One important aspect of the CRM approach is the systems of CRM that compile information from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials, social media, and more. Through the CRM approach and the systems used to facilitate CRM, businesses learn more about their target audiences and how to best cater to their needs. 



Advantages of Online/ Digital Marketing: 


  • Cost effective, relatively low cost and environmental friendly

  • Easily expand your business to national and international markets

  • Let trace ROI possible. Advertisers can trace the results thru web bug, return mail, un-subscription, read-through, click-through and open rate

  • Shorten the delivery time. For example, emails can reach the recipients in a few seconds

  • Message can proactively "push" to the front of the audience to encourage purchase

  • Online promotion, instant messaging and communication


  • 比傳統媒體節省金錢,相對低成本,更直接,具彈性及符合環保

  • 可把業務輕易擴展到全國甚至國際市場,是未來行銷趨勢

  • 透過網蟲、退件、終止訂閱、閱讀回條、點進率等追蹤投資報酬率

  • 縮短傳播所需時間,例如電子郵件抵達收件人僅須幾秒鐘或幾分鐘便完成

  • 把廣告或宣傳訊息主動「推」到觀眾面前,自動推進重複購買行為

  • 實現即時通訊,網絡營銷及互動溝通

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