How Facebook Engagement Rate is Calculated

Engagement rate =

People who Liked, Commented, Shared, or Clicked on Your Post /

People who saw your post (Post Reach)


Average engagement rates on Facebook pages have usually been the following:

  • Above 1% engagement rate is good,

  • 0,5%-0,99% is average and

  • below 0,5% engagement likely means that you need to realign your messages to that of your audience’s expectations – and in the process attract more compelling and engaging contributions from your community members.​


Number of Fans/ Likes vs. Average Engagement rate

  • 0 -10k 0,96 %

  • 10k – 20k 0,29 %

  • 20k – 50k 0,21 %

  • 50k – 100k 0,19 %

  • 100k – 200k 0,16 %

  • 200k – 500k 0,13 %

  • 500k – 1 000k 0,11 %

  • 1 000k – ~ 0,09 %​

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