Understand Active Vs. Passive Voice Put Your Audience First Invoke Curiosity Write Stuff People Want To Know and Love To Share Delivering value to their audience To express and define themselves. Use surveys or create personas to understand your typical audience member. To feel connected to others. To make themselves feel valued. To express beliefs or support causes. Avoid Pushy, Overly Sales-Driven Messaging Make Sure You Have Clear Message-Match Between Your Posts And Destination Pages Make Sure Your Copy Matches Your Visual Content Create creative campaign counted down the days until kickoff Be Clear And Concise Develop Your Brand’s Social Media Personality Define And Develop Your Voice A
Content marketing is essential for social media optimization. Google and social media platforms like Facebook, Google+ and Instagram have had a long and complex relationship. And Google+ can be a very powerful tool for SEO. Here are a few of the things the search engine looks at: How many shares content created by a given brand/ individual earns How useful, informative, and valuable the content is How relevant the content is to a specific base of readers 5 Tips for you: 1) Boost your followers with real account. Fake social media accounts following you won’t ultimately help your SEO standing and may, in fact, hurt it. 2) Build inbound links with relevant content. It’s the content that count
