An Introduction of B2B, B2C, B2B2C, C2B, C2O, O2O, EC, B2E, C-commerce

您知道電子商務有多少個模式嗎?以下介紹最常見的商務模式。


企業對企業(B2B)

- 所有參與者都是商業或其他組織的電子商務模式。

例如:www.alibaba.com


企業對消費者(B2C)

- 電子商務模式,其中業務賣給個人購物者。

- 在線零售,通常是B2C

例如:store.apple.com


企業對企業對消費者(B2B2C)

- 電子商務模式,其中業務向維護其自己的客戶的客戶業務提供一些產品或服務。

例如:www.booking.com


消費者到企業(C2B)

- 電子商務模式,在這種模式中,個人使用互聯網向正尋求賣家投標所需產品或服務的組織或個人銷售產品或服務。

示例:www.istockphoto.com


消費者對消費者(C2C)

- 電子商務模式,消費者直接向其他消費者銷售

例如:www.ebay.com


在線到離線(O2O)

- 利用網絡市場和工具,吸引網上購物者參與到個人零售消費。

參考:日本麥當勞/ O2O賣菜


企業內部(EC)

- 電子商務類別,包括涉及組織中各單位和個人之間交換商品,服務或信息的所有內部組織活動。


企業員工(B2E)

- 電子商務模式,組織向其各個別員工提供服務,信息或產品。


協作商務(C-Commerce)

- 個人,群體在線溝通或協作的電子商務模式。


無論您是什麼模式的業務,我們都能為您度身訂造切合需要的宣傳方案! 請即聯絡我們查詢。


Do you know how many models of e-commerce? The following describes the most common business models.


Business-to-Business (B2B)

-E-Commerce model in which all of the participants are business or other organizations.

-Example: www.alibaba.com


Business-to-Consumer (B2C)

-E-Commerce model in which business sell to individual shoppers.

-E-Tailing: Online retailing, usually B2C

-Example: store.apple.com


Business-to-Business-to-Consumer (B2B2C)

-E-commerce model in which a business provides some product or service to a client business that maintains its own customers.

-Example: www.booking.com


Consumer-to-Business (C2B)

-E-commerce model in which individuals use the Internet to sell products or services to organizations or individuals who seek sellers to bid on products or services they need.

Example: www.istockphoto.com


Consumer-to-Consumer (C2C)

-E-commerce model in which consumers sell directly to other consumers

-Example: www.ebay.com


Online to Offline (O2O)

-Utilizes web-based markets and tools to attract the digital shopper to participate in in-person retail consumption.

-Reference: 日本麥當勞 / O2O 賣菜


Intra-business (EC)

-E-commerce category that includes all internal organizational activities that involves the exchange of goods, services, or information among various units and individual in an organization.


Business-to-Employees (B2E)

-E-commerce model in which an organization delivers services, information, or products to its individual employees .


Collaborative Commerce (C-Commerce)

-E-commerce model in which individuals, group communicate or collaborate online.


No matter what mode of business, we can provide tailor-made services for your next promotional campaigns! Please contact us for inquiry.



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