How to Optimize your Social Media Strategy 如何優化您的社交媒體策略

大多數社交管理平台不僅只限於發布，還提供營銷人員各式指標和參數，例如：

• Facebook粉絲、喜歡和分享數目

• Twitter追隨者、收藏和轉發數目

• Instagram追隨者和喜歡數目

• LinkedIn關注者和影響者數目

• 所有渠道的參與數目

• 平台獨特性的參與數目目

事實上，還有很多工具可以幫助營銷人員了解這些指標，整體營銷策略及把各項推廣活動聯繫起來。至於應使用那一些工具，是建基於您的營銷目標。

以下是一些常用的工具，推介給各位對數字營銷有興趣的朋友：

Most social management platforms do more than just publish, they provide metrics that marketers have grown to recognize and understand, such as:

• Facebook fans, likes and shares

• Twitter followers, favorites and retweets

• Instagram followers and likes

• LinkedIn followers and influencers

• Engagement across all channels

• Unique engagement by platform

There are additional tools that can help translate these vanity metrics and connect them to your overall marketing strategy. The tools you use should be based on your marketing goals. Here’s a snapshot:

ADOBE SOCIAL

這個工具套件旨在幫助營銷人員管理和優化社交媒體策略。

幫助：品牌意識、大使影響、參與、生成銷售索引、提高投資回報率

Suite of tools designed to help marketers manage and optimize social media strategy.

HELPS WITH: Brand Awareness, Ambassador Influence, Engagement, Lead Generation, ROI

BUFFER

社交出版工具，可讓行銷人員識別支持者和追踪者。

幫助：影響者

Social publishing tool that enables marketers to identify fans and followers.

HELPS WITH: Ambassador Influence

PERCOLATE

內容管理系統，可讓營銷人員創建和共享獨特內容以提高參與度。

幫助：大使影響，參與投入度測量

Content management system that empowers marketers to create and share unique content to boost engagement.

HELPS WITH: Ambassador Influence, Engagement

SIMPLY MEASURED

跟踪和分析平台。旨在衡量、了解和優化社交媒體的表現。

幫助：大使影響，參與、銷售線索產生、投資回報率

Tracking and analytics platform designed to measure, understand and optimize social media performance.

HELPS WITH: Ambassador Influence, Engagement, Lead Generation, ROI

SPREDFAST

社交出版平台，允許營銷人員衡量覆蓋面，參與度和識別品牌大使。

幫助：大使影響、參與

Social publishing platform that allows marketers to measure reach, engagement, and identify brand ambassadors.

HELPS WITH: Ambassador Influence, Engagement

SPRINKLR

社交媒體管理。工具旨在發佈內容、衡量參與度和識別倡導者。

幫助：大使影響，參與度測量

Social media management tool designed to publish content, measure engagement and identify advocates.

HELPS WITH: Ambassador Influence, Engagement

BITLY

世界上最大的鏈接縮短工具。

幫助：URL縮短

The largest link shortening tool in the world.

HELPS WITH: URL shortening

& More!

還有更多! 歡迎聯繫我們了解詳情。

Contact us today for details. And we shall recommend the best tool and develop a tailored marketing plan for you.