Marketing automation defined 營銷自動化定義

營銷自動化指的是基於大數據的執行，運用雲端軟件管理和自動化去完成營銷任務和流程，營銷自動化軟件改變了人工操作重複性的市場營銷流程，帶來便利。

營銷自動化功能包括電子郵件營銷、登陸頁面和表單、活動管理、主導培訓、評分、銷售線索生命週期管理、CRM集成、社交營銷功能和營銷分析。

對於B2B公司，這包括銷售索引的培訓利、銷售線索評分和銷售線索生命週期管理。

對於B2C公司，它包括交叉銷售、追加銷售和保留銷售。對於其他所有公司，它包括營銷ROI分析。

網絡商店的營銷自動化實際例子

歡迎信息自動化
週期性自動化: 例如客人早前購買了東西，您可自動發出提醒。對於季節性產品如珠寶首飾、玩具精品、聖誕節禮物均適用
購物車提醒: 遺棄的購物車也可運用作促銷提醒
基於內容的自動化
產品提醒: 推送相似產品
基於內容的自動化，追加銷售和交叉銷售
感謝信息自動化
聯繫客戶服務，調查問卷自動化
基於忠誠度的自動化，例如提醒會籍有效期和積分到期日
營銷自動化
其他

想了解更多營銷自動軟件及操作手法? 請即聯絡我們。

Marketing automation

Features include email marketing, landing pages and forms, campaign management, lead nurturing, scoring, lead life-cycle management, CRM integration, social marketing capabilities, and marketing analytics.

For B2B companies, this includes lead nurturing, lead scoring, and lead life-cycle management.

For B2C companies, it includes cross-sell, up-sell, and retention. And for all companies, it includes marketing ROI analytics.

Online Business Marketing Automation Example

Welcoming message automation
Periodically sent out messages: For example, if you have purchased something earlier, you can send a "reminder" to the buyers who have abandoned shopping carts and remind them to browse the page again. Products such as jewelery, boutique toys, Christmas gifts can use this promotional strategy.
Shopping Cart Reminder: Abandoned shopping carts can also be used as reminders
Content-based automation
Product reminder: Send similar products
Content-based automation, up-selling and cross-selling
Thank you letter automation
Contact customer service, survey automation
Based on the automation of loyalty, such as membership expiry reminder, points redemption reminder
Marketing automation
Others