Be a smart digital marketer 成為一個數字營銷達人

Below are 10 skills you need today to go above and beyond in digital marketing. Take a look, and see what you can improve.

1. Follow a PM methodology

2. Understand SEO best practices

3. Communicate with technical staff and senior management

4. Be able to create or provide direction on creating a digital marketing strategy

5. Understand email marketing best practices

6. Manage your marketing staff and the costs for the best outcomes

7. Evaluate your social media options

8. Be able to continually provide business justification of your projects

9. Understand Google Analytics to interpret and communicate data and metrics

10. Know and drive the entire team toward your project goals

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