How to conduct AB/Multi-Variant testing? What tools are available?
Popular tools like Offermatica, Optimost, Test & Target & SiteSpect can help you to do the AB/ Mult-variant testing efficiently.
HP TeamSite Optimost delivers engaging, profitable websites and campaigns with self-service capabilities that helps you test confidently when the stakes and complexity are highest, immediately when speed is of the essence, and match the perfect content to every customer.
Test & Target
Adobe Target is a personalization solution that makes it easy to identify your best content through tests that are easy to execute. So you can deliver the right experience to the right customer.
SiteSpect allows you to test and optimize the entire digital experience, from the front-end look and feel to the back-end functionality. SiteSpect offers the widest range of tests that matter to more stakeholders. SiteSpect allows advanced users to quickly create more complex tests. In addition, the API lets you automate test creation, management, and analysis.
What is A/B Testing?
A/B testing (sometimes called split testing) is comparing two versions of a web page to see which one performs better. You compare two web pages by showing the two variants (let's call them A and B) to similar visitors at the same time. The one that gives a better conversion rate, wins!
A/B testing allows you to make more out of your existing traffic. While the cost of acquiring paid traffic can be huge, the cost of increasing your conversions is minimal.
What Can You Test? Top 14 things you can test:
Call to Action text
Call to Action Button
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