Youtube Advertising

不可跳過的插播廣告

什麼是插播廣告?

不可跳過的插播廣告是在觀看合作夥伴內容前時會展示的前貼片廣告,中間貼片或後貼片廣告的視頻廣告。長可達15-20秒,觀眾必須在觀看所選視頻之前觀看廣告。伴隨的300x60像素的廣告單元通常可以與在桌面上顯示插播廣告的YouTube視頻一起顯示。

插播廣告是以每千次展示費用為基礎出售的,並且可能會產生比YouTube上其他廣告格式更高的每千次展示費用。請注意,雖然不可跳過的插播廣告的收入可能會高於其他廣告格式,但它們的捨棄率也較高。在您的視頻中啟用此廣告格式可能會降低視頻觀看次數和觀看時間。您可以自行決定頻道的觀看次數/ 觀看時間和收益之間的最佳平衡,您可以使用YouTube數據分析中的廣告效果和觀看次數報告來幫助您做出決定。

什麼時候展示插播廣告?

主機的動態信號,包括內容類型和用戶如何發現視頻,有助於確定投放插播廣告的最佳時間。當我們沒有廣告資源來針對您的視頻展示插播廣告時,我們會補充其他廣告格式。

不可跳過的插播廣告與TrueView插播廣告不同?

如果某個不可跳過的插播廣告在視頻播放前展示,則觀看者必須在視頻播放前完整觀看該廣告。使用TrueView插播廣告時,觀眾可以選擇全部觀看廣告,或在觀看5秒後略過廣告。兩種插播廣告格式的每千次展示費用可能會高於YouTube上的其他廣告格式,但不可跳過的插播廣告的視頻放棄率高於可跳過的TrueView插播廣告。

Non-skippable in-stream ads

What are in-stream ads?

Non-skippable in-stream ads are video ads that may appear pre-, mid-, or post-roll while viewing partner content. They can be up to 15-20 seconds long and viewers must watch the ad before they're able to watch the selected video. A companion 300x60-pixel ad unit may be usually displayed alongside YouTube videos that show in-stream ads on desktop.

In-stream ads are sold on a CPM basis, and may generate higher CPMs than other ad formats on YouTube. Please note that while non-skippable in-stream ads may generate higher revenue than other ad formats, they also have a higher abandonment rate. Enabling this ad format across your videos can lead to lower video views and watch time. It's up to you to determine the best balance between views/watch time and revenue for your channel, and you can use the Ad Performance and Views reports in YouTube Analytics to help you make that decision.

When do in-stream ads appear?

A host of dynamic signals, including content type and how a user discovered the video, help determine the best time to serve an in-stream ad. When we don't have inventory to display in-stream ads against your videos, we'll backfill with other ad formats.

How are non-skippable in-stream ads different than TrueView in-stream ads?

If a non-skippable in-stream ad appears before a video, the viewer must watch the ad in full before the video will play. With TrueView in-stream ads, viewers have the option watch the ad in full or to skip the ad after viewing it for 5 seconds. Both in-stream ad formats may generate higher CPMs than other ad formats on YouTube, but non-skippable in-stream ads have higher video abandonment rates than skippable TrueView in-stream ads.

(Source: Youtube)

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