Do you know the differences between clicks and visits?

Do you know the differences between clicks and visits? Why AdWords Clicks ≠ Analytics visits?

All you have to know:

1) ‘Click’ and ‘visit’ don’t happen at the same time.

An example, you click on the ‘Smiley Gift Club’ ad and close your browser before the landing page loads. In this case Google Analytics measures one ‘click’ and zero ‘visits’.

If a landing page doesn’t contain the Google Analytics tracking code, a click is measured, but no visit at all.

2) Single Click with Multiple Visits

One click and one visit are measured if a visitor clicks one time on your ad and visits your website one time as well.

3) More Clicks in a Single Visit

Many times people are comparing products and prices on different websites that lead to more clicks within the same visit, as the visit cookie is 30 minutes on default.

Want to know more? We are pleased to assist in your next digital marketing campaign.